Everyone knows the value of turning adversity into opportunity. "When life gives you lemons, you make lemonade!" It's an inspiring credo, to be sure, but - is there any sugar left in the cupboard?
In our latest issue of "Parthenon Perspectives," the question we address is whether there is objective evidence to show companies can actually achieve this goal given the current economic environment. Our conclusion? A resounding "Yes!"
So, may we pour you an iced-cold glass of refreshing indicators? Follow the link below to read the two-part article at the Parthenon.com website. You'll also find a few tasty multimedia treats, including an hour-long webcast and a conference slideshow presentation.
http://www.parthenon.com/ThoughtLeadership/CreatingHotOpportunitiesinaColdEconomy
